Starting and Managing a Side Hustle Coaching Practice (without going crazy!)

Common questions that we get at UESCA are:

    1. How do I get started coaching?
    2. How do I balance it with my full-time job and family obligations?

Well lucky for us, we’ve tapped UESCA coach, David Ayer, founder of RunRelated to answer not only these, but several other questions for us.

If you’re looking to start a coaching practice or are challenged with finding enough time for your coaching practice with all of your other daily demands, this is a must read!

Thanks for the great advice, David!

1. What was the catalyst for starting RunRelated? 

Bringing a coach into my world changed the way I looked at racing and endurance sports.  Once I saw how much a coach helped prepare us for race day, I wanted to share that with as many people as I could.  Personally, I was doing everything wrong.  I found a coach, I trusted him and the improvement began.  I decided to start RunRelated as an affordable option for runners and triathletes of every level.  Now we have a team and that team has become like a family.

2. As a busy professional, what advice and tips would you give others who are looking to coach in addition to their full-time job?   

For me personally…I wanted to share what I had learned with as many people as I could.  A healthy balance of day job versus coaching has been key for me.  I keep everything separate so that I can be the best I can be during the day at work and give 100% while still meeting and exceeding the needs of my team and our clients.  

Besides keeping a healthy balance, my biggest tip would be to set up time in your calendar to make sure you aren’t procrastinating when it comes to scheduling.  The coaching part needs to be fun but it can be a grind if you wait until the last minute on everything.

3. Coaching can take quite a bit of work. How do you find the time to operate RunRelated in additional your professional and family obligations? 

Some things had to change in a hurry for me to make this move.  The first thing I did was I stopped playing fantasy football and fantasy baseball.  Not that there is anything wrong with those things, it just wasn’t productive to my lifestyle.  Its amazing how much time I spent participating in these activities.  I cut out almost anything in my life that wasn’t productive.

After making the extra time, I had to figure out when I could get things done daily and weekly.  I added these things to my calendar and I treat each item just like a meeting on my regular schedule. I also have a great group of coaches, partners and ambassadors who support our team and who assist in carrying the load.  We are blessed to have a top notch accountant that handles billing, taxes and other miscellaneous items that come up.

4. How do you ensure the that you’re giving 100% to your clients, as well as your other obligations? 

I have a saying that I repeat to our coaches and our teammates. “I will give as much effort as the athlete is willing to give, but I can’t want it more than they do because I can’t do the workouts for them.”  So when we bring on new athletes, we discuss this with them so the expectations are clear.  This has worked very well for us.

5. What do you enjoy most about running a coaching business in addition to your day job? 

I love race day for the athletes.  It’s game day and I look forward to it so much.  I love to brag on the successes and I know how important it is to encourage when things don’t go as planned.  It is so exciting to follow teammates live during races.  I find myself constantly checking for race updates because I’m so pumped for the athletes that have put in so much time and effort to meet and exceed their goals.

6. You have hired several other coaches at RunRelated, do they also have day jobs and what do you look for when bringing on a new coach? 

Most of our coaches do have day jobs.  Coaching likely won’t get you rich, but it is very fulfilling.  At RunRelated we learned very quickly that we just couldn’t bring anyone on board to coach.  We needed to know that they are committed to doing things the RunRelated way.  Part of that commitment includes being a UESCA certified coach.  That is a must. 

We also require any new coach to have been coached by one of our coaches.  We like coaches to have their own personal style, but we have expectations and we make those very clear to perspective coaches.

7. Last question… as a competitive endurance athlete yourself, how do you also find time to train and race? 

I have my own RunRelated, UESCA certified coach to hold me accountable.  Luckily for me, he is one of my dearest friends and a training partner. That accountability usually means early morning workouts before the sun comes up mainly because that’s the only time in my busy schedule that works for me. 

So my advice here is to get yourself a coach, gain some accountability, and grow as an athlete.  I learn something new from my coach often and I love passing that on to my clients.


Click here to download a course overview of the UESCA Running Coach Certification – inside you’ll find a code for $50 off the price!!

To learn more about UESCA, please visit our website

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